I've been working with Ripple Marketing and Robb Long Imaging to produce a new set of television ads for Frontier Bank. I'm really pleased with the way they turned out. The campaign emphasizes that Frontier Bank is a local bank and understands and values the needs of its community members. Hopefully it pulls some heartstrings too. We produced five ads that focus on the communities near their various branches in Iowa and Sioux Falls, SD.
Due to the simplicity of the style, there isn't much to go into as far as process. We were going for a hand held or home video feel for the footage, so we did some color correction in Speed Grader. The editing was done in Premier, and the ending motion graphics were done in After Effects.